HPS Ads is a boutique American advertising agency helping small and mid-size businesses grow with Microsoft Advertising, Google Ads, and full-funnel performance media — built on transparent reporting and a real team you can call.
Every campaign we run is measured, iterated, and reported in plain English. No fluff, no vanity metrics — only revenue you can trace back to the ads that made it happen.
Buyer-intent keyword strategy, smart bidding, and conversion tracking tuned to your margins.
On-brand static, motion, and video creative for Meta, TikTok, LinkedIn, and Microsoft Audience Network.
Server-side tracking, GA4, and weekly dashboards so you always know where every dollar goes.
HPS Ads was founded in Indianapolis by Barbara Martinez after more than a decade running in-house paid media for regional retailers and service brands. We stayed small on purpose: senior strategists own your account end-to-end, so nothing gets lost in a hand-off.
We work primarily with American businesses in the $500K–$50M revenue range who want a real partner — not a dashboard with a login and a monthly invoice.
Meet the team →Predictable growth doesn't come from random tactics. It comes from a disciplined loop of research, execution, measurement, and reinvestment.
Deep-dive audit of your business goals, margins, competitors, and current ad accounts.
Channel mix, offer strategy, tracking plan, and 90-day roadmap you actually approve.
Campaigns, creative, landing pages, and pixels built and shipped in the first 14 days.
Weekly optimization, monthly executive reports, quarterly strategy resets. Repeat.
Within four months our Microsoft Ads cost-per-lead dropped 41%, and Barbara's team rebuilt our conversion tracking from scratch. Best money we spend every month.
HPS Ads treats our budget like it's their own. They killed two channels that weren't working and doubled down on Bing — where our audience actually is.
Weekly Loom recaps, clean dashboards, no jargon. It feels like having a fractional CMO who happens to be brilliant at ads.
Free 45-minute audit of your paid media accounts and a plain-English roadmap you can keep — even if we never work together.
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