About HPS Ads

A small team that punches well above its weight.

We're eleven strategists, designers, and analysts working out of a converted warehouse on the near-east side of Indianapolis. We build honest advertising for American businesses that want a real partner.

Barbara Martinez, Founder & CEO of HPS Ads
Founder

Barbara Martinez

Barbara spent twelve years running paid media for regional retail and home-services brands before founding HPS Ads in 2019. She holds certifications from Microsoft Advertising, Google Ads, and Meta Blueprint, and sits on the Indy Chamber's Small Business advisory circle.

"I started HPS Ads because I was tired of watching great local businesses hand their budgets to agencies that couldn't be bothered to pick up the phone. We stay small so we can stay accountable."

  • πŸ“ Based in Indianapolis, Indiana
  • πŸŽ“ B.S. Marketing, Indiana University Kelley School of Business
  • πŸ… Microsoft Advertising Certified Professional
  • πŸ… Google Ads Search, Display, Video & Shopping certified
What we believe

Five principles we don't compromise on

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Transparency by default

You own the ad accounts, the pixels, and the data. We just work in them.

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Senior on every account

No junior hand-offs. The strategist you meet is the strategist who runs your account.

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Measurement first

If we can't measure it cleanly, we don't spend on it. Full stop.

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Long-term thinking

We'd rather lose a client than burn a budget on tactics we don't believe in.

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Made in America

Our whole team is US-based. Your account is never offshored.

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Reply within 24 hours

Emails, Slacks, calls β€” always answered the same business day when possible.

Where we work

Rooted in Indianapolis, working with clients coast to coast.

Our studio is at 85 La Cienega Boulevard, Indianapolis, IN 46218. Most clients meet us on video, but if you're in town we'll happily pour you a coffee and walk you through your dashboards in person.

We currently serve clients in 28 states, with concentration in the Midwest, Texas, and the Carolinas.

Visit or write to us β†’
Downtown Indianapolis skyline

Curious if we're the right fit?

Tell us about your business and we'll be honest about whether we can help β€” or point you to someone who can.

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