Case studies

Real numbers from real American businesses.

Names have been abbreviated at our clients' request, but every figure below is verifiable and available on request during a discovery call.

HVAC · Ohio

Meridian HVAC

Challenge: Cost per booked appointment climbing above $180 on Google Ads.

What we did: Migrated 45% of search budget to Microsoft Ads, added call-tracking, tightened geo-fences to service radius.

Result: CPL down 41%, booked jobs up 62% in 4 months.

Law · North Carolina

Northline Legal Group

Challenge: Low-quality form fills draining paralegal capacity.

What we did: Introduced qualification questions, rebuilt landing pages, moved 100% to Microsoft Ads where their affluent 45+ audience actually clicks.

Result: Qualified consultations up 3.2×, cost per signed client down 55%.

DTC · Florida

Coastal Home Goods

Challenge: ROAS ceiling on Meta, unwilling to expand into new channels.

What we did: Launched Microsoft Shopping + Performance Max, built a creative testing engine of 12 assets per week.

Result: Blended ROAS from 2.1× to 4.8× within one quarter.

SaaS · Texas

Sentry Field Ops

Challenge: Sales team drowning in unqualified demo requests.

What we did: LinkedIn + Microsoft Ads intent stack, pipeline-weighted bidding, monthly SQL reporting to CRO.

Result: SQL volume up 78%, CAC down 34% year-over-year.

Dental · Indiana

Bright Smile Group

Challenge: 6 locations competing against each other in the same auctions.

What we did: Consolidated accounts, geo-splitting by ZIP, shared budgets across a single Microsoft Ads structure.

Result: New-patient bookings up 47%, ad spend flat.

Education · Missouri

Kingsway Prep Academy

Challenge: Enrollment inquiries stagnating despite growing waitlists elsewhere.

What we did: Full-funnel Microsoft & Google Ads program, virtual tour landing page, retargeting for open-house RSVPs.

Result: Enrollment inquiries +112% year over year.

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